What is Tumblr and how does it work?

O Tumblr is a microblogging and social network platform that allows users to create and share diverse content such as text, photos, videos, music and links. It combines the best of the traditional blog with social media interactivity, allowing users to follow other profiles, share posts with one click (reblogs) and interact through direct comments and messages.

Benefits of using Tumblr to increase your site traffic

1. Visual Range: The visual interface of Tumblr is perfect for presenting impactful content such as infographics, videos and images.
2. SEO Organic: Tumblr posts can be indexed in search engines, increasing your site visibility.
3. Engagement with Nichos: The platform has specific communities for almost all interests.
4. Viral reblogs: A post can reach millions of people quickly through reblogs.

Traffic statistics generated by Tumblr

• Tumblr has about 135 million active users per month, being one of the oldest platforms still relevant on the market.
• Popular publications can generate thousands of clicks for external websites, especially when using strategic keywords.
• According to research, more 40% of Tumblr traffic comes from mobile devices, which reinforces the need for content optimized for this audience.

Effective strategies to use Tumblr as a marketing tool

1. Use Strategic Hashtags: They help categorize content and make it more visible.
2. Interact with the Community: Answer questions, reblog relevant content and actively participate.
3. Create Attractive Visual Content: Photos and GIFs are the most popular post types in Tumblr.

Creating a Tumblr marketing strategy

• Define the Target Audience: Find out which Tumblr niches match your audience.
• Plan Posting Frequency: Post regularly, but without exaggerating.
• Diverse Contents: Mix humor, informative and promotional posts.

Tips to optimize your profile in Tumblr

1. Customize your Theme: Use a visually appealing design that reflects your brand.
2. Insert Strategic Links: Add links to your site in header, description, and your posts.
3. Description Clara: Explain, briefly, who you are and what visitors can expect.

How to create relevant and attractive content in Tumblr

• Bet on Animated GIFs, which are extremely popular.
• Create short and impactful texts that are easy to share.
• Share emotional stories that create connections with the public.

Tumblr integration with other social media platforms

Tumblr allows direct sharing to Facebook and Twitter, expanding the reach of posts. In addition, you can integrate your posts with Pinterest and Instagram by connecting your audiences from different platforms.

Useful tools and features to maximize the use of Tumblr

1. Queue Scheduler: Schedule posts for higher engagement times.
2. Google Analytics: Monitor the traffic generated by Tumblr to adjust your strategies.
3. Tumblr Tags Search: Tool that helps you find popular hashtags.

Conclusion: Leveraging all of Tumblr's potential to drive your website traffic

O Tumblr is an underestimated but incredibly efficient platform to increase your site's reach and traffic. With its unique and visual approach, it offers an opportunity for brands and creators to connect with niche communities and expand their digital presence.

Now it's up to you! Have you ever used Tumblr in your strategies? Share your experience in the comments!